Media Convergence
A superb piece by Gaby Wood in today’s Observer discusses one aspect of the convergence of media and illustrates another.
The piece itself, From the web to the White House, discusses how, with the advent of YouTube, the internet has become the key political battleground in the 2008 presidential election. Three short extracts from a long and interesting piece. First:
During the last presidential election, bloggers were the new digital phenomenon to contend with; now YouTube has taken precedence, and it has the potential for much more dramatic effect.
Given that we have just had an Irish general election in which candidates embraced blogging for the first time, perhaps we can look forward to the impact of YouTube in the next one, rather than in the one just past. …