If an offer looks too good to be true, it probably is
The image on the left is based on screen grabs taken by @jimboireland and @WayneDoyle___ (click through for a bigger size). It shows a ‘samsung 51″ series 4 3D plasma tv’ for sale on a retail website for “€6.49 plus VAT” (I’ve zoomed in on the price, just to make the point). This offer looked like it was too good to be true; and that’s exactly what it was – too good to be true. The €6.49 was a typo for €649. I have blogged about similar mistakes on the part of United Airlines, Aer Lingus, Dell, Best Buy, Arnotts, and Round Hall. This time, it was VikingDirect.ie – and, as the Irish Times and The Daily Edge are reporting, they have apologised to their customers, but are not going to honour the sale of the televisions at 1% of its retail price.
The customers will probably argue that they had contracts with the retailer, which the retailer must honour by selling the tvs at the knock-down prices. However, these contracts are subject to the website terms and conditions, section 5 of which details how the relevant contract is made: the customer’s order is an offer to purchase the goods on Viking’s conditions; and the offer is accepted, and the contract is made, when Viking send the customer an e-mail acknowledging the order.…